Create a Promotional Video using Canva Course from Coursera

n this 1-hour, project-based course, you will learn how to create a script and then build a promotional video around it using Canva. You’ll make the video appealing by incorporating video backgrounds, images, and animations. By the end of this project, you’ll be confident in creating an eye-catching and professional promotional video in Canva, which you can use for marketing on social media platforms.

The skills you’ll gain are versatile and applicable across various industries such as real estate, finance, healthcare, and any other business sectors.

Skills you will gain

Skills You’ll Practice
1. Video Creation

  • Basic Video Editing: Learn the fundamentals of video editing, including cutting, arranging, and timing video clips to create a cohesive and engaging promotional video.
  • Visual Storytelling: Develop the ability to tell a compelling story through visuals, ensuring that the video effectively communicates the intended message.
  • Technical Skills: Gain proficiency in using video creation tools and features within Canva, such as adding transitions, effects, and audio.

2. Canva

  • Design Tools: Master the use of Canva’s design tools to create visually appealing slides, incorporating elements like images, icons, and shapes.
  • Templates and Customization: Learn how to use Canva’s templates and customize them to suit your specific promotional needs.
  • Resource Integration: Understand how to integrate external resources such as Pixabay for images and video clips into your Canva projects.

3. Marketing

  • Audience Targeting: Develop skills in identifying and understanding your target audience to create videos that resonate with them.
  • Message Crafting: Learn how to craft persuasive and clear marketing messages that effectively convey your value proposition.
  • Call to Action (CTA): Understand the importance of a strong CTA and how to incorporate it into your video to drive viewer action.

4. Screenwriting

  • Scriptwriting: Gain proficiency in writing scripts for promotional videos, focusing on structure, clarity, and persuasion.
  • Storyboarding: Learn how to create a storyboard that outlines the visual and audio elements of your video, ensuring a logical flow of content.
  • Dialogue and Narration: Develop skills in writing engaging dialogue and narration that complements the visual elements of your video.

5. Promotional Video

  • Content Creation: Understand how to create content specifically designed to promote products, services, or events.
  • USP Highlighting: Learn how to effectively highlight your unique selling points (USPs) within the video to differentiate your offering from competitors.
  • Testimonial Integration: Develop the ability to incorporate customer testimonials into your promotional video to build credibility and trust.

By practicing these skills, you’ll be equipped to create professional-quality promotional videos that can effectively market your business or services across various platforms.

What you will learn

1. Learn to Create a Promotional Video

  • Video Creation Process: Understand the step-by-step process of creating a promotional video using Canva, from setting up your account to finalizing and sharing the video.
  • Video Structure: Learn how to structure your video to effectively communicate your message, including the introduction, main content, and call-to-action.

2. Learn to Create the Script for the Promotional Video

  • Scriptwriting Basics: Gain knowledge on how to write a compelling script that addresses customer pain points, introduces your business and solutions, highlights unique selling points (USPs), and includes testimonials.
  • Storyboarding: Learn how to storyboard your script to ensure a logical and engaging flow of content in your video.
  • Messaging Techniques: Develop skills in crafting clear and persuasive messages that resonate with your target audience.

3. Learn to Make the Video More Appealing Using Video Backgrounds, Fonts, Images, and Animations

  • Visual Enhancements: Discover how to use video backgrounds, images, and animations to make your promotional video visually appealing and engaging.
  • Brand Consistency: Learn how to maintain brand consistency by using appropriate fonts, colors, and visual elements that align with your brand identity.
  • Interactive Elements: Incorporate interactive elements such as animated text and transitions to keep viewers engaged throughout the video.

Course Benefits

  • Comprehensive Learning: From scriptwriting to video editing, gain a comprehensive understanding of all the elements involved in creating a promotional video.
  • Hands-On Experience: Engage in practical, hands-on learning by working on an actual promotional video project.
  • Versatility: Apply the skills learned in this course to create promotional videos for various industries such as real estate, finance, healthcare, and more.
  • No Prior Experience Needed: Perfect for beginners with no prior experience in video creation, graphic design, or scriptwriting.

By the end of this course, you will have the confidence and skills to create professional and eye-catching promotional videos that can be used to market your products or services on social media platforms.