English for Business and Entrepreneurship Course from Coursera

The “English for Business and Entrepreneurship” course on Coursera, offered by the University of Pennsylvania, is designed to help non-native English speakers improve their language skills in a business context.

This course is designed for non-native English speakers interested in the global business economy. It covers topics and language necessary for success in the international workplace, using authentic readings and video lectures. You will learn about business vocabulary, concepts, and issues through five comprehensive modules.

Skills you will gain

Completing the “English for Business and Entrepreneurship” course will help you develop the following skills:

1. Business Plan
   • Drafting Business Plans: Learn how to create comprehensive business plans that outline business goals, strategies, and financial projections.
   • Plan Components: Understand the essential components of a business plan, including executive summaries, market analysis, organization structure, and product descriptions.
2. Market Research
   • Conducting Research: Gain the ability to conduct market research to identify potential opportunities and understand market needs.
   • Data Analysis: Learn techniques for analyzing market data to make informed business decisions.
   • Identifying Opportunities: Develop skills to identify and assess business opportunities based on market research.
3. English Language
   • Business Vocabulary: Expand your business-related English vocabulary to improve communication in professional settings.
   • Reading and Writing: Enhance your ability to read and understand business texts, and improve your business writing skills for reports, plans, and emails.
   • Listening and Speaking: Improve listening comprehension of business English and practice speaking confidently in business scenarios.
4. Entrepreneurship
   • Entrepreneurial Concepts: Understand key concepts of entrepreneurship, including innovation, business models, and value propositions.
   • Idea Development: Learn how to develop and evaluate business ideas and products.
   • Pitching: Acquire skills to create and deliver persuasive business pitches to potential investors or stakeholders.

These skills are essential for anyone looking to excel in the global business economy, particularly for non-native English speakers aiming to enhance their professional language proficiency and business acumen.

What you will learn

The “English for Business and Entrepreneurship” course is structured to provide comprehensive knowledge and skills in various aspects of business and entrepreneurship, all while enhancing your English language proficiency. Here’s an outline of the key learning points:

Course Modules

1. Welcome to English for Business and Entrepreneurship
   • Introduction to the course and its objectives.
   • Overview of global business economy concepts.
2. Unit 1: Introduction to Entrepreneurship
   • Examination of ideas, products, and opportunities.
   • Introduction to entrepreneurship vocabulary and concepts.
3. Unit 2: Market Research
   • Basics of market research and identifying opportunities.
   • Techniques and vocabulary related to market research.
4. Unit 3: Business Plans
   • Importance of business plans and their components.
   • Practical exercises on composing a business plan.
5. Unit 4: Funding a Business
   • Basics of funding a business.
   • Creating a persuasive presentation or pitch based on a business plan.